As a entrepreneur, you have the spark, the idea, the passion you have for your product or service. After you have the spark, you've got to hustle; your success is all about the hustle.
That means you have to know: Who is your target audience?
What are you offering them? Can you clearly tell people what your marketing? Are you targeting the right people? And how do you sell?
The sales piece is where people have the most trouble. The spark is strong, but the hustle is the most nonexistent. For some people, there's a discomfort with selling. People want to just put it out there and hope will buy it.
Don't underestimate the importance of selling. Half of your time should be spent on creating what you want to sell and the other half should be spent on how your going to sell it.
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